ONE afternoon in late July, traffic stopped in Manhattan so that a small parade of models could cross the street. They entered the Coffee Shop, a restaurant in Union Square, and descended to a dimly lighted subterranean lounge with leather banquettes and Champagne buckets filled with mini cartons of coconut water. The girls, most of them around 16 years old, wore shorts and tank tops along with chunky heels and too much eye makeup. She was wearing slim black pants, black boots and a snug white blazer over an oxford shirt buttoned to the neck.

Title : Beyond Shame Beyond, 1. Author : Kit Rocha. Pages : pages. Publisher : Moira Rogers.

IN , A tall and skinny year-old girl competed in a dance contest in Vancouver, British Columbia. There she encountered a modeling agent, who asked her to consider going out for modeling jobs. The presence of spectacular winners like Coco Rocha raises a great sociological question: How, among the countless wannabe models worldwide, is any one year-old able to rise from the pack? How, in other words, do winners happen? Rather, the social processes that bequeathed cultural value on Rocha reveal how market actors, in the face of uncertainty, make decisions by thinking collectively.