In our State of Skin study, we asked over 1, women of all races and ethnicities about their feelings on aging and beauty. About half shared that anti-aging products are a necessity for them, with most beginning to use them around age And who can blame them when most beauty advertisements feature young faces, while women over 50 are generally ignored? Yet, among Black women - whom our research found to be the least likely to use anti-aging products - looking and getting older is embraced, not feared. And that notion is deeply rooted within our ancestry. Afiya Mbilishaka , an assistant professor of psychology at the University of the District of Columbia, who specializes in traditional African cultural rituals.