Hooters is the registered trademark [2] used by two American restaurant chains: Hooters, Inc. The waiting staff at Hooters restaurants are primarily young women, usually referred to simply as "Hooters Girls", whose revealing outfits and sex appeal are played up and are a primary component of the company's image. The company employs men and women as cooks, hosts at some franchises , busboys , and managers. Almost all Hooters restaurants hold alcoholic beverage licenses to sell beer and wine, and where local permits allow, a full liquor bar. Hooters T-shirts, sweatshirts, and various souvenirs and curios are also sold. In , Hooters announced that it is planning to open more than 30 restaurants in Southeast Asia over the next six years.