


US teens are flocking to a Chinese e-commerce site you’ve never heard of




New Look - Womens, Mens & Teen fashion Online
These are the core obsessions that drive our newsroom—defining topics of seismic importance to the global economy. Our emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend. The company has attracted a young and growing fanbase with the constant deluge of trendy, inexpensive new clothes it releases online and through its app, as well as with its aggressive social-media marketing. It advertises heavily on platforms such as Facebook, maintains a network of influencers who promote it on TikTok and Instagram, and regularly reposts photos from customers to keep them sharing its clothes online. Whatever tensions exist between the US and Chinese governments, American shoppers are not shying away from the retailer. Shein has twice ranked second only to Amazon as the favorite shopping site of upper-income US teens in a biannual survey of US teens by Piper Sandler, an investment firm. But Shein came in ahead of household names such as Nike and Urban Outfitters, and its share keeps growing.



We polled 110 teenagers on which brands they love and hate in 2016
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