It promptly blew up in the company's face. The tale WWE told was that Moolah was an empowering figure and a true revolutionary in the world of sports entertainment. After Moolah's death, female wrestlers like Mad Maxine and others began to talk about how they were exploited by Moolah— sometimes sexually —and how she abused female wrestlers under her power for years. Once journalists and Twitter users alike reminded the company of this, WWE made the decision to pull her name from the event.