It's Kink Month at Allure, and we're talking all about the niche fantasies and fetishes that get people off. What comes to mind when you hear the word "balloon"? Perhaps it's a birthday party or dance floor filled with balloons, the movie It , or a memory from a childhood birthday party, or maybe you noticed Jemima Kirke wore a dress depicting the word "looner" to the Met Gala and wondered what that means. For some folks, a balloon is an erotic object — a source of much pleasure and delight. The balloon fetish community calls themselves "looners," and they demonstrate the many shapes sexuality and kink come in.